In today’s post, I’ll show you a detailed, no-BS plan for using niche edit links to get good SEO results.
I bet you’ll be able to reach out to potential sites for niche edits opportunities on your own by the end of this guide.
Before I answer the question posed in today’s post title, let’s refresh the definition of niche edits.
What Are Niche Edits?
Niche edits, aka curated links or contextual backlinks, refer to the technique of placing a link on an already existing piece of content, i.e., an article, a blog post, news, or other forms of content.
There is no need to create content such as guest posting!
Key to Successful Niche Edits …
The key to successful niche edits is that the target post of your link MUST be indexed by Google. If not, please don’t pursue such a backlink opportunity because it is an absolute waste of your time and effort.
So, if your target post is indexed, your niche edit efforts will increase your site’s ranking faster, along with driving referral traffic.
No waiting for weeks or months just to get the backlink indexed.
Is niche edit a safe, effective, and powerful backlink strategy?
100%, it is.
It is legit and helps you get quality links from reputable websites. Why? Because you get to see the target post beforehand.
Do these links still work today?
Niche edits in 2023 is a must-have part of your SEO campaign. It works to get you a quicker, better, and safer boost in your website’s ranking. Well, it won’t happen without your due diligence!
OK, now we understand that the niche edits technique will SURELY work for you in 2023.
Let’s see how you can find the best niche edit opportunities.
How To Find The Best Opportunities For Niche Edits All By Yourself?
The following are a few essential website quality metrics you must ensure to get the best niche edit link opportunities.
1: Niche Relevancy of the Domain
The more RELEVANT the website, the BETTER the niche edit links.
Getting a link from niche-specific domains will have a better impact than domains covering several categories. Relevant links give Google a strong ranking signal, so they help your SEO strategy in the long run.
So, linking a page about CBD oil for dogs on a pet’s website will meet the relevancy criteria.
2: Ahrefs DR, RD, and Traffic
Ideally, Ahrefs Domain Rating (DR), Referring Domains (RD), and traffic should meet the following minimum criteria:
- DR= 20+
- RD= 100+
- Organic Traffic= 500+
Domain Rating (DR)
DR represents the website’s backlink profile strength compared to other sites on a scale of 0-100.
Higher DR means higher authority and more link juice to the linked domain, meaning higher ranking potential.
Links from Low Authority Sites
Getting a link from a low-authority site won’t increase your domain strength, but it certainly will be a waste of your resources.
Referring Domains (RD)
RD shows all the domains linking to a specific website. If a website has 100 referring domains, it means it is getting backlinks from 100 unique websites.
According to Ahrefs report, 90.63% of pages get no organic traffic without referring domains.
So, RD is a crucial factor in considering a domain for niche edits since you want a link from a website that gets traffic.
Ahrefs organic traffic metrics show the average monthly organic search traffic. A website with good traffic has the potential to send traffic to your domain, even if you’re getting a nofollow link.
This above Ahrefs report is for thesprucepets.com, a site that accepts backlinks and guest posts in the pet niche. The site has:
- DR — 81
- RD — 88.7k
- Monthly organic traffic — 8.6 million
It would be a smart choice to get a link for a website about pets.
3. Domain’s Semrush Authority Score
Semrush Authority Score determines the quality and SEO performance of a website or webpage.
This score calculation on a scale of 0-100 is based on many factors, including the website’s organic traffic and backlink profile. Ideally, you should aim for 25+.
4: Presence of the Niche Relevant Keyword in Post Title
It is best to pick posts or pages with titles that contain keywords relevant to your anchor text or niche.
If you want to get a link for a page about “CBD oil for dogs,” the title of your target page can be something like:
- The benefits of CBD oil for dogs
- How to ease stress in dogs
The following post on thesprucepets.com will make an ideal fit to get a link for your page about “CBD oil for dogs.”
Choosing niche-relevant post titles to provide credibility and backlink depth benefits.
Google loves authority that presents related information. The same goes for relevant backlinks, which give a topical authority and make you a leader in what you do.
Use the keyword site: function to search for webpages having niche-relevant topics. For example, CBD site:thesprucepets.com.
5. Ranking of Post/Page on Google Against Your Niche Relevant Keywords
Check the target post on your keyword(s) if it is ranking on Google.
If the post is ranking high, it is indeed an effective spot for your niche edit backlink.
The more relevant traffic the post/page gets from Google, the higher the chances of your backlink to direct referral traffic to your site.
You can use Ahrefs or Semrush to check all the ranking keywords of a webpage.
A search on Ahrefs of the post “Is CBD oil good for dogs?” from thesprucepets.com shows the following results.
If there are multiple relevant search strings on the first page, it indicates an effective page for getting your niche edit link.
6. Ahrefs URL Rating (UR)
It determines the strength of the backlink profile of a specific webpage. UR considers both internal and external (but only dofollow) links on a webpage.
URL Rating measures on a scale of 0-100; obviously, a higher value translates to a stronger backlink from a page. The UR above 10 is considered good; the higher, the better.
This case study by Ahrefs reveals that URL Rating is the strongest correlation factor for organic traffic and high rankings. It means that getting links from pages with high URL Ratings is worth the effort.
Overview of Website Quality Metrics
– Niche relevance
– Ahrefs DR of more than 20
– Ahrefs RD of 100+
– Ahrefs traffic of 1000+
– Semrush Authority Score of more than 25+
– Webpage/Post having relevant keywords in the title
– High ranking of the webpage/post on Google on niche-relevant keywords
– Ahrefs URL Rating of more than 10
What Kind of Niche Edit Links to Avoid?
Getting a niche edit backlink alone is not helpful. You want to make sure that you’re getting a good backlink.
There are many types of backlinks that are not worth the effort and should be avoided. Some of them include the following:
I—Domains Penalized by Google
Domains with decreasing organic traffic graphs are likely to get hit by Google’s penalty.
It can be due to violating webmaster quality guidelines, such as spammy or irrelevant links on web pages. It can also be unnatural linking, sneaky redirects, or low-quality and thin content.
For instance, look at this Ahrefs report for datafilehost.com. The site has Good DR, a handsome number of referring domains, and good organic traffic. But its organic traffic graph is declining over time.
Getting a link from sites like the above might be helpful for your short-term SEO goals. But in the long run, it will hurt your traffic and visibility. You had better avoid such sites.
II—Backlinks from Domains with Manipulated Organic Traffic
Trying to manipulate a site’s organic traffic and ranking with black-hat SEO practices such as CTR manipulation is not going to work.
And getting a link from domains that involve such practices is a big NO. Look at this domain in the screenshot below.
They are using a lot of error codes or web logins (which most likely won’t have any CTR) to rank higher and manipulate organic traffic.
Avoid getting links from such sites at all costs. Low-quality backlinks pointing to your site can make you vulnerable to getting penalized. It will hurt your domain authority and ranking.
III— Backlinks from domains with Organic traffic from the Country Irrelevant to your Audience
The relevancy of your target audience matters when getting a backlink. This not only helps recognize your site as an authoritative source to Google but also directs relevant traffic to your website.
If your site is getting a lot of traffic from referral links, but the readers aren’t converting or engaging with your content, this may give Google a signal that something is wrong.
Google may identify such links as spammy links. These links could hurt your domain authority and brand reputation.
For instance, if your target audience is the USA, but the domain has the most organic search traffic from Africa, India, or other non-US countries, then getting a niche edit backlink from such a website is a waste of money and time.
IV—Domains with Overall Organic Traffic of Less Than 500
You should be aiming for quality over quantity when it comes to niche edits. It’s best to avoid domains with too low organic traffic (ideally less than 500).
This is because such domains are prone to be a part of a Private Blog Network (PBN), which is a black-hat technique to increase organic traffic.
PBN domains are not considered real websites. Google penalties are closing down these whole networks every day. Which will remove all your backlinks, and your site may also get penalized.
One error or bad link can cause the whole network to crash, which is harmful to your backlinking strategy.
V—Posts with Many Outgoing Backlinks (OBL)
Getting a niche edit backlink from a webpage with too many outbound links can cause your site to appear as a spam site or part of a PBN.
This could eventually hurt your SEO process and organic ranking, and you may end up getting penalized by Google.
Moreover, having a lot of backlinks divides the link juice of the post, which may hurt your site’s organic traffic and domain authority.
Best OBL Scenario…
Ideally, you should pick posts with no more than 3 outbound links to keep your backlink real and link juice intact. Ignore if the post has 3 or more outgoing links.
VI—Posts that Make No Relation to Your Keyword/Niche
A bad backlink means it is not relevant to your niche and it offers no value to the reader of the post.
For example, getting a link from the baby care or fitness site for your pet e-commerce store is completely irrelevant.
Irrelevancy might hurt your SEO efforts!
All the referral traffic coming to your site from a bad link will be worthless. Also, it will signal search engines that your backlinks are spammy and eventually hurt your site’s organic ranking and traffic.
VII—Posts that are not Cached in Google in the Last 7 Days
If Google has not cached a post in recent times, avoid it.
Google’s crawling of posts repeatedly shows website value. A cache drop failure can be due to a recent Google algorithm update.
Mostly, it happens because of low-quality or duplicate content and other technical errors. No matter what, you don’t want to get niche edits from such posts.
How to Get Niche Edit Links By Directly Outreaching Website Owners?
OK, now you know precisely what types of websites you need to follow for your niche edit opportunities.
It’s time to get deeper and see how to pick and finalize the best domains.
After completing the steps below, you will never have to pay a link building service to acquire niche edit links again.
Step #1—Determine Your Keywords
Identify the primary or seed keywords you want to get a link for.
If you want to have a backlink for a page containing information about “CBD oil for dogs,” then your keyword for the anchor text can be the same or something along the lines.
Step #2—Search Your Keyword in Ahrefs Content Explorer Tool
Having finalized your keywords, hunt relevant sites that can accept a link from you.
Ahrefs Content Exploreris an excellent tool to speed up finding relevant posts for niche edit link insertion.
To start the process, head over to Ahrefs.com, sign up or log in with your credentials, and click “Content Explorer” from the top menu.
Next, put your primary keyword in the search bar and set some filters to get more relevant results.
First, change “Everywhere” to “In title” as shown in the screenshot below. This will help you get results for pages that contain your target keyword in the page title.
Hit the search button, and a new page will open. Here, you’ll have to set a few more filters to make the process more sorted.
From the top menu, set the platform to “WordPress” and the language to “English.”
Note: If you want to get a backlink from a webpage in another language, then choose accordingly.
Next, hit the “Add Filter” button and add a filter of “Page traffic.”
Set the traffic to “From 1” and hit “Apply.”
Now, add another filter of “Website traffic” and set it to “From 1000.” Hit “Apply” when done.
Following the same process, add the filter of “Domain rating” and set it to “From 20.” Add another filter of “Words” and set the minimum limit to “From 500.”
After you’ve set all these filters, hit the “Show Results” button.
Now you can see that the 166,036 pages search result got refined to 210 pages after applying filters.
Here, you’ll have to add a few more filters to get improved results. Click the “Filter” button, checkmark all the boxes, and hit “Apply.”
Now you have a unique set of 115 potential posts for niche edits.
If you ask us, 115 is still a huge number. Still, you might not be sure which sites might be fit for a potential link opportunity.
Hence, you’ll have to further narrow down the results by following the instructions in the next step.
Step #3—Export the Results and Conduct a Batch Analysis of the URLs
Exporting the results is easy. Press the “Export” button at the top right corner of the page. Simple.
Set the number of rows to “All 115,” encoding to “For Excel” and then hit the Export button.
Now open the downloaded CSV file and copy all the URLs from the “Content URL” column.
Next, head over to the Ahrefs Batch Analysis tool.
And paste the URLs there. Set the target mode to “Domain with all its domains” and hit “Analyze.”
Dealing with Batch Analysis Tool …
You can only add up to 200 URLs at a time in the Batch Analysis tool. If you have more than 200 URLs, you’ll have to split the list into a batch of 200 in each file, which you can later merge manually. For quick merge, use an online tool like merge-csv.com.
Step #4—Export the Results and Refine the List
Once the batch analysis is completed, export the file and further refine the results by filtering “Linked Domains” and “Domain Rating.”
After you’ve downloaded the file, open it and go to the “Linked Domains” column. Sort the results by “Largest to Smallest.”
Now, delete all URLs with less than 200 linked domains.
If a website has linked to a lot of other domains, the chances are they will link to your page too. Yet, fewer linked domains might state that the website won’t accept your backlink.
Next, head over to the “Domain Rating” column and sort it by “Largest to Smallest.” Now, delete all URLs that have a high DR, typically 60 or above.
Note: This step is optional. You may keep domains with high DR as well. We don’t consider such sites because of their unresponsive behavior in the past.
Step #5—Outreach to All the Remaining URLs
After you delete the URLs with less than 200 linked domains and high domain ratings, you’ll have a more refined list of the sites.
Outreach to all these sites and ask them to include your backlink in their published post.
If you don’t feel like doing the job yourself, you can use a tool like Buzzstream to do the job.
The site owner may ask you for charges, which you can negotiate. Also, they may add themselves or ask you to add some unique text to place your anchor text to make your backlink appear more relevant.
Up Your SEO Game with High-Quality Niche Edit Backlinks
Let’s see what we have talked about in this post:
- Know your marketing goals before deciding on niche edit links
- Follow the website quality metrics to ensure powerful niche edits for SEO— niche relevancy, domain rating (DR), referring domains (RD), and organic traffic
- Avoid getting niche edit links from domains that are not relevant to your target audience or country. Manipulated organic traffic leads to Google’s penalty.
- Follow the whole process discussed above for relevant niche edit link opportunities for better SEO.
If you have any questions about niche edits, feel free to ask in the comments section.
If you’re looking for a reliable niche edit service, don’t hesitate to reach out to us.
Our SEO pros will make sure you get valuable and good backlinks. Tailored to your unique needs and goals.
Thanks for this write-up. Actually i have been battling with SEO due to lack of traffic on my website. But my question is, aside the comment section is there any way we can add niche edits on another website?
Niche Edits have nothing to do with the comment section. It is a curated link inserted within a blog post.
Interesting! How can one use Niche Edits to get backlinks from another website of higher DA?
The guide explains using Ahrefs tool to get niche edit backlinks on DR filter of your choice. The concept of DR in Ahrefs is almost same as that of Moz DA>
Neat and precise.
Wow, I’m truly impressed with the steps outlined in the article. The price of the niche edit link we pay to the agencies seems considerably high than that of webmasters’ fee (if we outreach them directly).
Yeah its definitely lower! However, agencies charge more because they have to bear outreaching cost plus the team they are supposed to afford for all the outreaching and support tasks.
This is a game changing practice or you can say hack of SEO! The idea of searching potential niche edit targets based on Link Domains is something I never thought of!
What so you think how much time a website will take to crawl on Google ranking with this niche edit practice..i do on page SEO, then link building..any idea how much it will take..?
It varies from niches to niches. However I believe we should wait at least 45 days after the acquistion of link to experience the considerable effects!. Please read this: https://moz.com/blog/how-long-does-link-building-take-influence-rankings
You mentioned that 3 outgoing linkings are enough for ranking, what about internal links?
I didn’t say that. We should try to focus the post chosen for niche edit having fewer outgoing links. Ideally lower than 3. For better distribution of link juice.
Batch analysis of the URL, This is new to me.. thanks 👍
Thanks for the detailed guide. Well I am amazed by the capabilities offered by Ahrefs. However I personally use Semrush. Is there a way I can us that tool like Ahrefs to acquire niche edits?
Well I believe Semrush also offers great features. It has a builtin link building tool that you can use with your added project to find out prospects offering blogger outreach opportunities. You can convince them for niche edits instead of Guest Posts using that tool.
This is insightful. I have been doing on-page SEO but have not paid much attention to Niche edits (contextual links). I will start adopting niche edits with this guide to build good backlinks. Thanks
Insightful! Thanks for this detailed guide, i will sure adopt this as a measure to secure more backlinks to my tech blog.
Hello, thanks for this nice write up, my question is, is DR same as DA?
Technically the concept is same. DR is a metric offered by Ahrefs tool which is an abbreviation for “Domain Rating”. And DA is by Moz which stands for “Domain Authority”. I prefer DR over DA personally because Ahrefs database is very huge as compare to others.
I have a basic idea of niche edits but have not paid enough attention to bad or good backlinks. This guide will help me to avoid bad backlinks. But i have a question, please how can I recognize a domain with manipulated traffic?
As mentioned in the guide. You will need to go through the list of organic keywords targeted by the website. Keywords with specific error codes for different apps or ones related to the different website/service logins show that the organic traffic data has been manipulated.
Thanks for the guide, my question is, does getting backlinks from domains that suffered Google update considered as bad backlinks?
Yeah it is not beneficial!
Awesome! Your guide is well-detailed and direct, as a blogger this is a great plus to my SEO journey. Keep up the good work.
Between Niche edits and Guest post, which do we consider a better practice for SEO?
Both are great! And each method has some pros and cons. I have detailed that in this article. (Please go through the Table of Section on left sidebar for a quick read).
In one of your comments you said Ahref has huge database than Moz. Does that means Ahref data metrics is more accurate than Moz, Semrush and the likes?
Ahrefs data has always been more reliable than Moz when it comes to considering the “Domain-Level” authority or rating. (This is my personal opinion). To play safe, we may combine the quality score metrics of Ahrefs, Moz, Semrush and Majestic altogether on a single website.
Ahrefs/Moz DR/DA: 30+
Majestic TF: 30+
Semrush Authority Score:30+
Ahrefs/Semrush Organic Traffic: 1000+
If a post is not having enough traffic at the moment, is it good to insert niche edits links in case of subsequent traffic in future?
If the post is ranking on niche-relevant keywords even in top 100 spots, its good to go!
Bravo, your article is detailed and straightforward. Keep it up