How To Build Internal Links For SEO; An Ultimate Guide For Beginners

how to build internal links for seo

“How to build internal links for SEO?” is the term every website owner searches on Google at least once. Why? Below is the answer!

Links are required for your content to rank. Google discovers your articles and pages more readily when they are linked elsewhere on the web. Internal links connect your content and notify Google about the structure of your website.

They can help you create a hierarchy on your site, allowing you to give the most significant pages and articles greater link value than other, less important ones. Using the appropriate internal linking strategy can therefore improve your SEO! This article will explore the significance of internal linking and how to build internal links for SEO.

Any link that links one page of your website to another is an internal link. Both users and search engines use links to discover material on your website. Your visitors utilize links to browse your site and find the information they want. Search engines utilize links to navigate your website. If there are no links to a page, they will not see it.

Internal Links are classified into numerous sortsLinks inside your content, in addition to links on your homepage, menu, post feed, and so on, may be incorporated. These are referred to as contextual links. As a result, it is important to understand how to build internal links for SEO.

Here are six simple steps to get you started so you can follow along:

Determine Your Site’s Pillar Pages

Begin by compiling a list of pillar pages, which are central pages on a broad topic that links to related, more detailed sites.

Your pillar pages will assist you in developing subject clusters, which are collections of information on certain topics. Creating pillar pages and subject clusters will assist you in developing your site’s architecture.

how to build internal links for seo

Pillar pages should prioritize broad, high-volume keywords over more specific long-tail keywords.

Consider your pillar page to be the top of your marketing funnel—customers are intrigued but just interested in broad information.

Here are some pillar page examples:

The Home Depot has a whole page dedicated to several types of washing machines. Because the term “washing machines” receives 22,200 monthly searches.

how to build internal links for seo

Each section covers washing machine types that lead to more specialized product categories. Those product categories, in turn, connect to even more precise product sites.

how to build internal links for seo

Just be cautious not to identify too many pillar sites at once, or they will become too specialized.

When creating subject clusters, you may go more particular.

After you’ve found your subject pillars, create more precise topic clusters for each of them.

Consider your pillar to be the major topic and your clusters to be supporting more detailed issues.

So, for example, if your pillar page was about “copywriting,” your clusters may be “What Is Copywriting?” and “Copywriting Tools.”

how to build internal links for SEO

You may also make more clusters for existing clusters. Support your “email copywriting” cluster, for example, with pages on subject lines and call-to-actions (CTAs).

To demonstrate topical relevance and to imply that the primary pillar page is the most authoritative source, these sites must internally link back to the pillar page.

Begin by mapping out your subject clusters and brainstorming ideas for pertinent supplementary pages.

Filling up a spreadsheet for each subject cluster is a straightforward method to accomplish this:

how to build internal links for SEO

If you’re stuck for ideas for subject clusters or supporting sites, try using a keyword generator like Keyword Magic Tool.

Enter a broad term, such as “copywriting.”


You may browse the results or utilize the left-hand column to locate groupings of terms that are connected.

See how several subjects linked to copywriting, such as “course” and “email,” are used in this example.


To locate more precise related terms, click on “course” or “email” in the left-hand column.


To target such hyper-specific keywords, use supporting websites. Just as subject clusters should link to pillar sites, so should supporting content.

Select the Appropriate Anchor Text

On your own website, you have complete control over the anchor text. Make an effort to choose terminology and phrases that effectively indicate the intended page topics.

Quality anchor text helps both users and search engines determine the purpose of a website before clicking on it.

The clickable text that appears in a hyperlink, such as this:

Creating relevant anchor text also helps Google’s algorithm better grasp your site’s structure, giving it additional context about how pages are connected to one another.

Anchor text that is SEO-friendly is:

Brief: Keep anchor text brief so that readers and search engines understand what the page’s content is about. We propose that anchor text be kept to five words or fewer.

Relevant: Avoid ambiguous, clickbait anchor language such as “click here” or “this strange life trick can help you lose 10 pounds a week.” Neither option informs Google anything about the linked page.

Optimized: Using exact-match anchor text for internal links is unlikely to result in a penalty as long as the anchor text is relevant to the linked page. And you’re not attempting to over-optimize by cramming keywords.

Keeping all of those best practices in mind, give anchor text suggestions based on keyword research to your pillar and cluster content.

Determine the Authority Pages on Your Website

High-quality backlinks (links from other websites) refer to your most authoritative pages.

Backlinks are seen by Google as a vote of confidence. So, if a page receives a large number of votes (i.e., backlinks), part of that authority can be passed on.

The idea is to convey this authority (or link equity) to other pages strategically via internal links.

To do so, use the Backlink Analytics tool to identify your site’s most authoritative pages.

Enter your domain name and click “Analyze.”


Then, select the “Indexed Pages” tab.


This report displays a list of indexed URLs that may be ordered by the number of referring domains—that is, external sites.


Because the authority of a domain is more essential than the number of backlinks, sorting by referring domains provides a better indicator of authority.

(A website with 300 backlinks from 100 authoritative sites outperforms a page with 300 backlinks from one subpar site.)

You may now examine the findings to see which pages are the most effective (the ones with the most referring domains).

Export your findings as.csv or.xls files.


Then, copy and paste at least 10 of your most important URLs into your plan document for future reference.

Use these sites to link to newer, less authoritative information to help increase rankings if the content is relevant and beneficial.

Or you can save all this hassle by connecting with a backlink specialist who can handle all the link-building work of your website. Backlink specialist agencies like Outreach solutions are also SEO experts, so it will be a win-win situation for you and your website. We will use different link-building strategies to help your website get authority and authenticity.

Include Links To Your Most Recent Blog Post

After you’ve published a post or page, it’s a good idea to link to it from other material on your site. Naturally, the articles or pages that connect to the just-published post must be around the same subject. You should not just link to this new article from any other post or page on your website.

This may appear to be a demanding process, especially if you constantly create material. But it’s worth the effort since you won’t wind up with a slew of orphaned material that has to be fixed. Furthermore, by including internal links in your most recent postings, you ensure that search engine crawlers may crawl and index them when they land on other pages of your site.

We hope that we helped you answer your question about how to build internal links for SEO. Remember that your article will not rank if it lacks links! With an effective internal linking strategy, you can demonstrate which material is linked and which of your pieces is the most helpful and important. If you follow the rules in this piece, both Google and your users will have a better understanding of your site, increasing your chances of ranking.