“A bad workman blames his tools.” Well said, right?
What if the tools are really crooked or the wrong ones for the job?
So, if your SEO campaigns have not been performing well, it is time for you to consider or reconsider your SEO tools.
What is an SEO Tool(s)?
An SEO tool helps you with your SEO data management and devising optimum strategies. A good one allows you to see the overall health and your website and conduct the SWOT analysis.
Thus, you can see strengths, weaknesses, opportunities, and threats that can hinder ranking your website in Search Engine Result Pages (SERPs).
Is One Tool Enough?
No, one tool is not enough because there is no one-size-fits-all SEO tool on the market since many aspects need to be considered before launching an SEO campaign.
Therefore, I have considered the following aspects in order to compile this exhaustive list. By the way, this list filled my blood with more coffee than hemoglobin at one point.
- Keyword research
- Content optimization on the website
- Rank tracking
- Competitors’ links
- Status and strength of the current links
- Technical SEO and audit
- Website speed
- Local and mobile SEO factors
Without further ado, let’s see the best SEO tools in 2023 to give a drastic boost to your marketing plan. (At the end of this post, I have also listed the factors you need to consider in order to choose the best ones.) Also, I have divided the list into two categories—paid tools and free tools.
Best Paid SEO Tools in 2023
Though the following tools are premium, they also offer free and trial versions. So, trying them will always be a win-win situation for you.
It is no exaggeration if I say that Ahrefs is a universally agreed top SEO tool. With this multi-feature tool, you can do the following:
- Analyze customers’ searches
- Conduct the site audit to see where your website requires improvement and where it is broken
- Find and assess competitors’ backlink profiles through competitive analysis
- Identify pieces of content or pages on your website that are performing well
- Rank Tracker: This feature shows rankings of your selected keywords in 170 countries and also sends rankings reports to your specified email address.
- Alerts: Once you set up alerts for a website, it will keep sending you alerts about every activity, i.e., loss of links, gaining new links, web mentions, and ranking of new keywords, including the ones you have not added in Rank Tracker.
This feature helps you find some good content ideas as it conducts content research and identifies the best industry-related content. Thus, you can get to know low-competition content topics along with link-building prospects.
You will also have a dashboard to access all features in one place.
The availability of all the features will vary based on your selected package.
Official Link: www.ahrefs.com
If you purchase your desired package with annual billing, you will get two months free.
Founded by Oleg Shchegolev and Dmitri Melnikov, it is also a multipurpose SEO tool. SEMRush is well-known for its accurate results and for showing the problems that are causing the low performance of your website.
Along with showing rankings, it also helps you recognize the changes that can give the keywords a push to rank higher.
This feature shows the current backlinks, types of links, anchor texts, and the online traffic your website is receiving.
Domain Vs. Domain
This feature allows you to compare your website against your competitors’ websites. Thus, you can explore well-performing content and see the best keywords.
It suggests various ways to improve website performance by showing you search data and traffic for your own website as well as that of your competitors’ websites.
The free version allows you to conduct ten searches a day. For more searches, you will be required to go for premium access.
Official Link: www.semrush.com
I’m a big fan of Rand Fishkin, one of the foremost SEO experts of our era.
This remarkable keyword research tool, co-founded by Rand Fishkin and Gillian Muessig, has earned a stellar reputation for staying consistently updated in response to Google algorithm changes.
It offers valuable insights into your website’s SEO performance and provides actionable suggestions for improvement.
This comprehensive SEO tool empowers you to:
- Conduct keyword research
- Monitor search engine rankings
- Perform keyword difficulty analysis
- Conduct backlink analysis
- Perform site audits and site crawls
- Identify broken redirects and missing title tags
Furthermore, the MozBar tool is at your disposal, displaying essential SEO metrics while you browse web pages within your website.
In addition, you’ll gain access to a Chrome extension, and their dedicated 24-hour customer support ensures you have the assistance you need.
This tool covers essential key features such as keyword research, search engine rankings, keyword difficulty analysis, backlink analysis, and site audits.
It provides valuable insights into your SEO performance, making it a valuable asset for optimizing your website’s external links and overall online presence.
Official Link: www.moz.com
4—SE Ranking (All-in-one SEO Software)
It offers a comprehensive yet user-friendly approach to search engine optimization.
With this content tool, you can conduct an in-depth analysis of your website’s health, optimize all web pages, assess your existing backlinks, uncover both organic and paid keywords, and delve into competitor backlink profiles and SEO strategies.
The visibility rating feature empowers you to pinpoint your competitors effectively.
Through competitor research, you gain valuable insights into your competitors’ websites, including their traffic, seed keywords for both organic and paid campaigns, and their top-performing web pages.
These insights aid in refining your search strategy using a range of tools, including difficulty scores and keyword gap analysis, making it a valuable resource for content marketers and SEO professionals alike.
The keyword research option helps you improve and clean your keyword list, and it also identifies search queries on which your competitors’ websites are already ranking. In addition, you can check keyword metrics in bulk.
It lets you see the rankings for keywords for any website in various locations, so you can also see the keyword rankings of your competitors.
This feature allows you to see the technical aspects that need improvement and suggest the needed solutions.
Official Link: www.seranking.com
Neil Patel, an experienced digital marketer, designed this tool for content creators and SEO experts. This versatile tool serves as an invaluable resource for various SEO tasks.
It aids in identifying optimal keywords by providing insights into search volume, seasonal trends, CPC, and competition levels.
Whether you’re optimizing for organic search engine visibility or researching keywords for paid campaigns, this tool has you covered.
To initiate your keyword search, simply input a URL or your targeted keyword into the search bar and hit enter.
It will furnish you with a plethora of ideas to select the most effective ones, making it an excellent choice for boosting search performance and uncovering competitor keywords.
It’s the go-to option for entry into the world of SEO optimization.
Ubersuggest Chrome extension is also available for free.
Official Link: www.neilpatel.com/ubersuggest/
6—SpyFu SEO Tool
Spyfu is a tool for SEO experts that offers a wide range of features. It provides a comprehensive 14-day history of Google Ads for a given domain.
With Spyfu, you can uncover valuable insights into your competitors’ PPC campaigns, including their top-ranking pages and the keywords they’ve been targeting.
Moreover, it enables you to identify content gaps and discover deep keywords.
Additionally, Spyfu facilitates outreach to these websites via various channels, such as social media and email, making it a versatile SEO content optimization tool.
On the whole, Spyfu empowers you with the following functions:
- Keyword research
- Backlink research
- Domain overview
- PPC keywords
- Rank tracking
This feature lets you see the dead ends, i.e., keywords that are not worth the effort, so that you can focus on other more productive keywords.
It also searches for the two best-performing competitors of yours, shows their strengths, and reports what you should do to do better than your competitors.
PPC keyword research will help you optimize your PPC campaigns.
Official Link: www.spyfu.com/
WooRank, an all-encompassing online marketing solution catering to businesses of varying sizes, was established by Jean Derely in 2011. In 2016, Derely divested ownership, ultimately leading to its acquisition by Bridgeline Digital.
This versatile tool empowers users by facilitating keyword tracking, pinpointing on-page and off-page SEO concerns, and proffering effective solutions for these issues.
Additionally, it offers a comprehensive competitor analysis, enabling users to unearth the most relevant keywords that exhibit strong performance trends according to Google Trends data.
WooRank also excels in the identification of technical issues and duplicate content, further enhancing the SEO landscape.
Its seamless integration capabilities with CRM or ERP systems make it a valuable asset for businesses seeking streamlined operations.
Furthermore, WooRank boasts an invaluable free version, making it accessible to a wide range of users.
As a multifaceted SEO plugin, it encompasses elements such as internal link analysis, ranking position tracking and serves as a comprehensive keyword ranking tool and content optimization instrument.
Official Link: www.woorank.com/
Established by Peter Hrbáčik in 2014, this effective tool is designed to assist you in uncovering organic keywords with lower competition, making it easier for you to improve your search rankings.
It provides valuable features such as backlink audits and rank tracking.
This excellent tool not only offers a plethora of new keyword ideas to enhance your website’s search rankings but also helps identify potential issues that could affect your SEO strategy.
It facilitates keyword discovery by domain and allows you to target specific countries, contributing to an effective SEO strategy.
Furthermore, it promotes internal linking as an effective method for optimizing your website’s search rankings.
In summary, this tool empowers you to develop an effective SEO strategy by identifying low-competition organic keywords, conducting backlink audits, and enhancing your overall search rankings.
Official Link: www.kwfinder.com/
It provides a valuable tool for business owners and is an ideal keyword tracking tool within your desired industry. You can input your chosen keyword, select the search engine, and specify the target country.
The tool will then generate a list of up to 750 search terms, including both short-tail and long-tail keywords.
You have the option to filter these results based on negative keywords, country, and the search engine of your choice, including Google, YouTube, and Amazon, among others.
Please note that the number of results you receive may vary depending on your selected pricing plan.
This tool seamlessly integrates into your SEO workflows, offering an essential component of your arsenal of SEO software tools.
Additionally, it facilitates the exploration of relevant suggestions for keywords and supports the enhancement of internal links for optimized performance.
Official Link: www.keywordtool.io/
All in One SEO is a well-known WordPress plugin. You can set it up easily with the most effective SEO settings.
It offers the following features:
- Keyword research
- Smart XML sitemaps (also for news and videos)
- Integration on social media platforms
- Headline Analyzer
- Module for local and image SEO
- Redirection Manager
- 404 Error Tracking
- Multi-site support
It gives you a detailed analysis along with a course of action to resolve the issues.
Microsoft Clarity shows visitors’ engagement on your site.
It allows you to quickly get the content indexed or re-indexed on search engines.
It works well for all kinds of websites such as eCommerce, business, blogs, and news, among others. Since it is an all-in-one solution, you may not need to install other plugins.
It specifically offers eCommerce SEO support for WooCommerce SEO in order to help you with the optimization of product pages and categories.
Official Link: www.aioseo.com/
11—Majestic SEO Tools
Founded by Alex Chudnovsky in 2004, they haven’t looked back ever since. Mostly, the tool focuses on the backlink profiles of the websites. The main features are as follows:
It allows you to view the rankings of the topmost one million websites.
It allows you to see an overview and backlink profile of your website.
It allows you to explore keywords.
It contains the backlink data since 2006.
It’s crawled and updated on a daily basis.
Other features include:
- Referring domains, IPs, and subnets
- Bulk backlink checker
- Open site explorer
- Site comparison
- Rank Tracker
Official Link: www.majestic.com/
12—XML Sitemaps Generator
A website’s sitemap comprises all the links to its web pages, aiding search engines in organizing and efficiently crawling the site.
It also highlights the website’s key pages for search engines. A sitemap generator is a crucial tool for addressing technical SEO issues. With the XML Sitemaps Generator, you have the ability to produce both XML and HTML sitemaps.
To generate the sitemap, simply input your website’s URL, and this reliable SEO tool will automatically create the sitemap.
The resulting sitemap will include information on page count, any broken links, and the XML file’s content. You will then receive the sitemap file via email, ready for integration into your website.
This tool, among the range of popular SEO tools available, offers advanced features like a crawl tool and an option for entering topic lists.
For sitemap generators, you can also consider the following options:
- Inspyder Sitemap Creator 5
- Google XML Sitemaps
Official Link: www.xml-sitemaps.com/
Price: The basic is free, while the Pro version costs $3.49 per month.
It’s also a well-known WP plugin and lets you optimize web pages in terms of SEO.
It helps you add titles and descriptions to the web pages along with Open Graph metadata and social media images.
The main features include:
- Built-in content analysis to improve readability
- Duplicate content management
- Sitemaps creation and optimization
- Social features
- Rich snippets
It also allows you to import SEO settings from different plugins.
Official Link: www.yoast.com/wordpress/plugins/seo/
Price: It costs an annual fee of $99 year.
Duplicate content is strongly discouraged by search engines, and Siteliner serves as a must-have tool for identifying duplicate content within your website.
Simply input your URL into the search box and click “Go.” As it meticulously examines every web page on your site, it will provide you with the following valuable information:
Siteliner is your go-to tool for maintaining content that aligns with search engine guidelines. This essential tool assists organic search strategists by offering an array of SEO features.
It not only checks for duplicate content but also evaluates domain rank, performs a range of tasks, and ensures top-notch SEO quality and content linking.
- Percentage of duplicate web pages
- Broken links
- Skipped pages
It will also compare your website with others pertaining to the following aspects:
- Average page size
- Page load time
- Total number of words on each page
- Internal backlinks
- External backlinks
- Total links
- Inbound links
The downloadable reports are available in PDF form.
Official Link: www.siteliner.com/
Price: It costs an annual fee of $99 year.
The free version lets you scan 25,000 pages. If you need more page scans, Sireliner will charge one cent per page.
For technical audits, Screaming Frog’s SEO Spider is one great tool and works well for all types of and sizes of websites.
SEO Spider is a downloadable desktop program, so you can install it o your desktop computer or laptop.
It functions as a website log analyzer and crawler.
It identifies onsite SEO problems as it fetches and audits the data.
Having installed it, enter the website and hit “start,” and it’ll begin collecting the data for audit.
With the SEO Spider tool, you can see the audit reports pertaining to the following aspects:
- Meta title
- Meta descriptions
- Server errors
- Broken links
- Near duplicate and ditto duplicate content and pages
- Blocked URLs
- Missing elements
You can integrate it with Google Analytics, where the users can report any error on the website.
You can also create XML Sitemaps.
It even identifies spelling and grammar errors.
They also offer technical support without any charges.
The free version allows 500 URLs.
Official Link: www.screamingfrog.co.uk/seo-spider/
A substitute for AIOSEO and Yoast, RankMath has been gaining its ground quite steadily over the years. One good thing is its user-friendly interface, so people with no technical skills and beginners find it very helpful. It comes with a setup wizard.
If you have been using some other SEO tool, you can easily import the data to RankMath.
With its features, you can do the following things:
Add meta title, meta description, and Open Graph
- Create XML sitemaps
- Conduct local SEO research
- Link to Google Search Console
- Content Optimization Score
You can see how well optimized your content is on a scale of 0 to 100. A good score is 80. The score metrics show the errors, so you can very easily optimize your page.
Official Link: www.rankmath.com
17. Google Trends
Conventional SEO tools, as we’ve previously discussed, excel at performing research and audits, especially when your business is well-established.
However, what if you’re embarking on a new business venture and wish to uncover the trending industries, subjects, and concepts that pique people’s interest?
Google Trends proves to be an excellent resource for delving into untapped potential, providing a vast keyword landscape for your website.
It’s worth noting that Google Trends doesn’t provide in-depth data. This tool shines brightest when employed as a compass for shaping your SEO strategy’s direction.
You can then complement these insights with a more comprehensive all-in-one SEO tool, such as HubSpot’s SEO Marketing Tool.
Here’s what you should keep an eye out for within Google Trends:
Monthly Search Volume: Evaluate the search volume trends, either globally or in specific countries or regions.
Popular Topics: Discover prominent figures and long-tail keywords associated with them, offering fresh insights into potential content.
Comparisons: Analyze and contrast trends over time, allowing you to identify emerging patterns in search queries.
By incorporating Google Trends into your list of priorities, you can navigate your way toward a well-rounded SEO strategy.
While it may not replace the granular data offered by some competitor websites, its simple interface and ability to unveil Patterns In Search Queries make it an ideal tool for those starting out on the SEO path.
Official Link: https://trends.google.com/trends/
Conventional SEO tools, as previously discussed, excel in research and audits, particularly when your business is already well-established.
Enter Seolyzer, a complimentary tool encompassing site crawling, log analysis, and SEO functionalities. It empowers you to decipher how search engines, notably Google, perceive your website.
Seolyzer harnesses information extracted from the footprints left by crawling bots in your server’s log files during site visits, subsequently shaping your SEO Key Performance Indicators (KPIs).
Additionally, this tool proficiently pinpoints error codes, handles redirects, and assesses page speed performance.
Moreover, Seolyzer extends its utility by enabling you to:
- Monitor SEO Challenges: Detect issues such as sluggish response times, error notifications, and crawl intensities, facilitating their swift resolution before they inflict substantial harm.
- Manage Unique KPIs: Evaluate diverse metrics encompassing page performance, crawl frequencies, HTTP status codes, active and novel pages, and the adaptability of pages across desktop and mobile platforms.
- Segment Web Pages: Discern which pages on your site receive the most frequent visits from search engine crawlers.
- Compare Web Pages: Gain insights into Google’s evaluation of page importance, effectively distinguishing vital pages critical to your business’s bottom line.
- Measure SEO Impact: Gauge the repercussions of your SEO endeavors on a granular level, scrutinizing page-by-page outcomes or categorizing pages by topic over time.
Incorporating dynamic links, a focused feature set, internal link building strategies, and a vital plugin, Seolyzer empowers you to adapt to the ever-evolving SEO landscape, ensuring your website remains at the forefront of relevant topics and trends.
Official Link: https://seolyzer.io/
SEOquake, an all-in-one SEO platform available as a Google Chrome extension, swiftly assesses various SEO parameters on a webpage at no cost.
This encompassed on-page SEO evaluations, internal and external link assessments, real-time URL and domain comparisons, and the ability to export data files.
Beginner Search Engine Marketers, along with experienced users, can utilize SEOquake for the following:
- Link Analysis: Gain an in-depth overview of link performance, encompassing URLs, anchor text, and various link types, utilizing the Link Examiner feature within the tool set.
- Focus on Relevant Metrics: Tailor the SEOquake reports to showcase only the parameters and metrics that are of significance to you, allowing a focus on what matters most.
- Conduct SEO Audits for Your Website: Detect and identify SEO-related issues that could affect discoverability by search engines, assisting in optimizing your website’s performance.
- Share Insights with Stakeholders: Easily export the outcomes of your SEO analysis into a customizable, shareable report, enabling seamless communication and collaboration.
Furthermore, for those considering SEOquake, there is an option for monthly pricing based on your preferences and the specific type of SEO task you aim to undertake.
The tool is also conducive to catering to the needs of mobile searchers, enhancing its flexibility and reach across diverse user groups.
Official Link: https://www.seoquake.com/index.html
ContentKing is an advanced platform for budget SEO tools, offering a range of incredible features to enhance your website’s performance.
This cloud-based solution operates in real-time, ensuring that issues related to SEO are promptly detected and addressed, leaving no room for oversight.
With ContentKing, there’s no need for complex installations. Your data and reports are readily available whenever you require them, prioritizing quality over quantity in your SEO endeavors.
Key features of ContentKing include:
- Enhanced SEO: ContentKing conducts 24/7 website audits and employs advanced algorithms to provide valuable SEO insights. It generates tasks that guide you in optimizing your webpages effectively.
- Alert System: Stay informed with timely notifications whenever issues arise on your website or when optimization levels dip. This feature empowers you to efficiently rectify any problems.
- Change Tracking: Keep tabs on your content’s evolution with a comprehensive history of alterations, including individual webpage modifications and adjustments in robots.txt. Easily search through your change history to track progress.
- Visual Data Representation: Access real-time dashboards and reports that offer a visual representation of your website’s SEO performance. ContentKing’s intuitive interface simplifies data analysis, ensuring you stay ahead in the competitive landscape, particularly in catering to mobile searchers.
ContentKing prioritizes quality in its services, making it an indispensable tool for SEO management and providing internal link suggestions to bolster your website’s visibility and overall performance.
Official Link: https://www.contentkingapp.com/