There are some really catchy hooks you need to know about how to write SEO friendly blog posts. And in this article, we have unveiled all those secrets.
As marketers, we’re always striving to create content that will rank well on Google, and SEO is the bridge that will get you there. That raises the challenge of how to include that into your material.
Don’t worry; we’ve got your back. In this piece, we’ll go over not just how to write SEO articles but also how to write SEO-friendly blog posts.
What Exactly is SEO Writing?
SEO writing is the activity of creating content in order to rank on the first page of search engines such as Google. This includes keyword research, crafting high-quality content that corresponds to user intent and optimizing your headers for quick page crawling.
It is obvious that SEO and content are inextricably linked.
Now the question that seems to pinch the user is how to write SEO articles or how to write SEO-friendly blog posts, but first, we’ll answer the most important question, “why should we write SEO-friendly content?
Why Should We Write SEO-Friendly Content?
Writing optimized blog posts for both the audience and search engines is a talent. It may be both time-consuming and challenging. To keep your reader interested, you must be strategic in your topic selection and writing. It is not the same as writing an article. Therefore, you must pay attention to the specifics and follow a set of SEO criteria.
A well-optimized blog post with high-quality content has a better probability of ranking higher in search, whereas a well-optimized blog post with low-quality content has a lower chance of ranking high.
What we mean is that if you want to enhance your ranks, you must improve your writing abilities.
Begin by following these SEO-friendly blog content authoring principles.
How to Write SEO-Friendly Blog Posts?
Think Before You Start
The first step of how to write SEO-friendly blog posts is the thinking procedure before you start writing. Allow yourself some time to consider what to write in your blog post before putting pen to paper or fingers on the computer. This will save you time in the long run.
When it comes time to “how to write SEO-Friendly blog post”, conduct a thorough investigation to answer the following questions:
- What particular themes should the blog article cover?
- What is the purpose of this blog post? (to get better rankings for a keyword, to get more subscribers, to promote my SEO Courses, etc.)
- How will the new blog article assist your readers?
It will be easier to go to the next stage once you have answered these questions.
Make A Framework For Your Blog Post
Create a clear framework for your blog post to begin. It is possible to make writing a blog easier by dividing it into sections.
Every post should include the following:
- An introduction (to the topic at hand)
- A body (with the main message)
- A final thought (a summary of the most important ideas)
Write down what you want to say in all three areas, and you will have a synopsis of your blog. This will expedite and improve the procedure. Instead of longer chunks, write 200 words to cover a single area of the blog post.
A Catching Title Will Help!
Crafting a solid and engaging title is a vital step for SEO goals and user-friendliness
Whatever you want, a good title should include the following characteristics:
- It should have a character restriction of 55-60 so that it is presented without pauses in the SERPS.
- It should include your goal keyword (but without keyword stuffing).
- It should include a detailed summary of the information that will be included in the blog article.
- When presented on search engine results pages, it should be engaging enough to entice visitors to click.
You may include more information to notify both search engines and people on what to expect in the material. Instead of simply generating a title with your keyword, you might include ‘How to’ or ‘A step-by-step procedure’ to make the title more engaging and clickable.
Use Heading Correctly
When it comes to headers, well-optimized blog content follows these guidelines:
There is just one h1 tag on the page, which is generally the same as the post’s title, although it does not have to be.
What is vital is to have only one h1 tag, and that heading must include your target keywords.
In a hierarchical manner, use headings: The h1 tag represents the headline of the post, followed by an h2 for the main parts and an h3 for the subsections.
As a result, the tags should be placed in the following order: H1->H2->H3.
It’s simple to get the headings perfect when you have a decent blog structure.
Keep Your Paragraphs Brief
Paragraphs are used by everyone, but not by everyone well. Do not begin each new phrase on a new line, and do not utilize lengthy paragraphs on a page before hitting the publish button. Because the bulk of your readers is likely to be using a mobile device, it makes it simple for them to view the material.
To make the content less dull, we recommend utilizing brief paragraphs (2-3 phrases) and making use of numerous style options, such as bold and italic.
Add Links Only When They Make Sense
When you compose a new blog article, include internal links wherever possible. It is fine to use an already published blog post that you may relate to your new blog post.
Backlinking may be quite powerful and is an easy-to-follow SEO approach that offers multiple benefits:
- It can assist search engines in finding new pages on your website.
- It offers search engines a strong indication of what a page is about.
- It’s an excellent method to provide consumers with the choice to click a link and learn more about a subject.
- It is one of the tactics you may use to lower bounce rates and retain people on your website for longer periods of time.
- The term “electronic commerce” refers to the sale of electronic goods. Take a closer look and check them out!
Use Keywords Sparingly
Your goal keywords (and variants) will not get you in trouble if you include them in your blog entries. In fact, we suggest it. However, we do not encourage keyword stuffing. In other words, don’t include keywords in the content just for the sake of it. Instead, only read when it is natural.
If you’re not sure where to put keywords, this should help:
- Add in the title of the post
- Add in the main headings of your post
- Add within the content of the post
- Add in the conclusion of the post
Optimize The Length Of Your Blog Post
Make sure your blog article is at least 300 words long. Although studies have indicated that lengthier blog articles perform better in search, this does not preclude shorter blog posts from ranking high. Keep in mind that if your content is excessively long and difficult to read, it may turn off readers.
Improve Your Meta Description
The description tag contains a 200-character summary of the blog content. It is critical to optimize the length of your meta description since Google may choose to display it in the results. To get readers to follow your link and visit your blog, the description should be informative and intriguing.
Allow Others To See Your Article Before It Becomes Public
Before you publish your blog post, it is important to let someone else read it first. Inquire whether they comprehend the basic idea of the blog article and encourage them to repair any typos or grammatical problems.
Use keywords carefully throughout the blog content.
Add SEO-optimized pictures and videos. Include picture alt text.
It increases your credibility.
It helps with content marketing.
It gives you a competitive advantage
It extends your reach.
Two to four times each week
Most experts think that posting two to four times a week is the best method to boost the traction of your content.
Check to see whether your URLs are SEO-friendly. Links should contain terms related to the page’s content and no spaces, underscores, or other characters in order to be SEO friendly. You should eliminate the usage of parameters wherever feasible, as they make URLs less enticing for people to click or share.
The optimal blog article length for SEO, according to a HubSpot study from 2021, should be 2,100-2,400 words. That’s far longer than the 200- or 500-word blog postings that most authors and webmasters consider optimal.