White Label Link Building Services – Do You Need One?

As much as content marketers want to upsell that “content is king” in SEO, we link builders know the truth. And that truth is:

Robust link-building strategies are the solution to achieving and retaining the top position on search results.

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The more authoritative sites point to your website (and the better your site’s internal linking game), the more chances you’ll rank higher on SERPs. That rule applies even for highly-contested keywords.

Unfortunately, there is one issue:

Link building takes time. You need to handpick the sites to guest post, for starters. Beyond guest postings, there are other technical aspects, such as HARO links.

Also, you must fix the technical issues on your website.

If you don’t have an in-house team, link building can wear you out. Even with a “team,” you’ll occasionally need help.

That “help” is what you’ll get with a white label link building service.

So, what is a white label link building service? What does it entail?

How can you choose the RIGHT white label link building agency?

Let’s delve in!

White label link building means outsourcing your link building. In other words, you let someone else build quality links for your business.

But isn’t that the same with your in-house team building links for you or getting an expert for link building?

White label link building is distinct because you’re outsourcing to fulfill your client’s needs. In other words, the experts are building the links for your clients, but you’d be the one to claim the glory.

Summarily, white label link building is like ghostwriting. You’ll give directions to a white label link building agency, and then you claim ownership and sell to others.


A “white label link building agency” is a company that offers to build links for others while claiming anonymity.

And “white label link building” is hiring and letting an external expert help you. The help (audits, guest postings, press releases, and other strategies) is the “white label building services.”

So, what if you have an in-house team for building links? Do you still need a white label link building service?

There is no rule for who can or cannot use white label services. Whether you have an in-house team (or not), can build links (or not), you can hire the services of a white label link building agency.

Nonetheless, the chances are that you will benefit the most from white label link building services if you fall into these categories:

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You Are Struggling With Demand

If you are a pro link builder, the chances are that your plates will almost always be full. And that’s a good thing – really.

But while being fully booked for link building services is “great” for business, you’ll often struggle with fulfilling your orders early.

Well, you can build a team!

Indeed, the team can help ease demand. But can the team match your level? If yes, you’ll soon max out their capacity.

Bottom line: you can relieve your link building workload by outsourcing it to a white label agency. They can build links at your expertise level – or even better.

That way, you can close more clients or enjoy a well-deserved rest. After all, all work and no play will make you lose your touch – and sales.

You Are Out Of Your Depth

Even as a pro link builder, the chances are that even you have your limits. You might never have tested some niches or locations.

And the same goes for your team; they might not be at your level. Whereas you need a link building job done ASAP.

In either case, outsourcing your link building to a white label agency will help. You can assess a pool of expertise, learn, and still claim bragging rights with your clients.

You Want To Scale Your Digital Marketing Agency

If you are a content marketer or web designer, chances are that you have plans to scale up to a full-blown digital agency.

In that case, your agency will offer link building – which you know nothing about.

Don’t fret; you can learn the basics of link building and outsource the core work. Why learn the basics at all?

You need the background knowledge of link building to pitch to businesses and close them. After that, you only need to focus on what you do best – content writing or web development.

The best part: if you fit into this scenario, you don’t even need to build a team for link building. The white label agency will handle all your clients’ link building needs.


If you don’t belong to the profile of those needing white label link building services, you can still try it. There are several benefits your business or agency can enjoy by doing so.

Lesser Investment

If you prefer the team approach, you’ll hire beginners and train them on how to build links. That will take time better spent building links.

What if you hire expert, in-house link builders?

The rates will likely be expensive and might not be favorable for business, especially if you’re starting your agency.

Unlike an in-house team, white label agencies are already trained. As such, you will spend less time and money on such investments.

Lesser Investment aside, outsourcing your link building to white label agencies is cost-effective. Unlike the team you’re building, these agencies are not newbies.

White label link building agencies are the aggregation of expert link builders. These experts have been building links for years.

In other words, white label agencies know what works in link building. More importantly, they have built working relationships with editors, journalists, bloggers, and owners of the authority sites you’d love to be featured.

Say the sites you want are not featured on a white label agency’s list – they know how to pitch. And luckily, they are backed with the reputation to get their feet in the door.

In short, when you hire white label link building agencies, you work with ready-made infrastructure. They make everything easy.

And the best part:

White label agencies, despite their experience, are relatively affordable.

Thanks to the affordability of white label agencies, you can scale your agency with ease and systematically. And while you are at it, you won’t need to worry about quality because you’re working with seasoned experts.

Availability When Needed

Frankly, there are days when the business will be slow when you don’t have any link building jobs. The days could turn into weeks or even months.

In such cases, what will happen to your in-house team? Will you still pay them while not doing anything? Will you lay your team off just before the ins are currently poor?

Hiring white label agencies can help you avoid weird scenarios. They won’t bug you for work and are available as needed.

And it doesn’t matter when you reach out, white label agencies can deliver high-quality links superfast.

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That said, let’s discuss how to hire the RIGHT white label link building agency. But before that, should you even outsource link building?

Is it safe?

Link building is a technical undertaking that needs time and networking skills. So, you can’t outsource to just anyone.

Tested and verified white label agencies are your best bet for quality work. Regardless, you can still use freelancers.

However, freelance link builders have limitations. For starters, they can’t handle bulk work. Also, a freelancer might not have the system to convince high-authority sites to a partnership.


Outsourcing link building is safe when you choose the RIGHT partner. And FYI, the RIGHT partner is an agency.

But even then, there are numerous agencies.

So, how can you know the perfect agency for your needs? How can you choose the RIGHT whole label link building agency for your clients?

Note: testing and verifying the authenticity of an agency can be a hectic endeavor. But don’t fret; we have simplified the process into three steps below.

Start From Yourself

Learning the basics of link building is the best way to get effective results when outsourcing to an agency.

That way, you can appraise the work of the agency you’re working with and maintain a good relationship with your clients.

Most importantly, you will know if you’re indeed getting high-quality links.

So, what should you learn? What are the basics of link building?

Understand the meaning of the following terms and how they work:

  • Search intent
  • Organic traffic
  • Site relevance
  • Domain Authority
  • dofollow/nofollow

Confirm The Readiness Of Your Clients

There is no point in reaching out to a white label link building agency when your client is not ready. Don’t even waste your time!

And even when your client gives you the thumbs up, don’t be hasty. Follow these steps:

  • First, define your SEO strategy.
  • More importantly, audit your clients’ sites. Why are they not ranking high on the search engine result pages (SERPs)?
  • Are the articles good enough?
  • Is the issue the domain authority of competitors’ sites?
  • Where exactly does your client website rank on the SERPs?


If clients’ websites can’t be found in the first 100 pages on SERPs, they are not ready for link building. Instead, focus on keyword research and keyword-optimized content.

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If your clients already have well-written, keyword-optimized content, and are within the benchmark pages on SERPs, move to the step:

You and your client are ready; it’s time to find the FITTING agency. To get the best partner, look out for the following criteria:


The first quality to ascertain is the capabilities of your options. What can they do? What do they know?

Ideally, choose an agency that understands everything about link building. The agency should offer end-to-end link building services – strategy formulation, research, link placing, and reporting.


Knowing how to build links is one thing; doing it is another. Can the agency ACTUALLY build quality links? Do they practice what they preach?

Here is how to confirm:

  • Check the agency’s website with Ahrefs
  • How many links are pointing to their website? Are the links niche-relevant?
  • Check the agency’s blog.
  • Is the blog updated? Could you find recent articles about link building best practices?

If an agency fails to meet with above standards, you’re better off without them.

What next?

Results For Others

Beyond what the agency does for its website, check what they do for its clients. You should confirm that clients get quality results too.

So, how do you confirm?

Ask for case studies!

And when you do ask for case studies, don’t just look at the end result. Check the niche of the client and the difficulty of getting links in such a niche.

More importantly, check the time taken to get links and how soon it influenced rankings on SERPs.


After verifying that a white label agency can INDEED build links (for themselves and others), find if they are easy to communicate with.

  • How soon will the agency reply to your messages and inquiries?
  • Will someone be appointed to manage your requests?
  • How will you know the progress of the work done?
  • Who does what, where, and how?

In short, hire an agency with a well-defined communication and feedback system. That way, you can keep your client abridged about project progress.


Regardless of the “competence” or “communication systems” of an agency, the ultimate factor to consider when hiring is transparency. And mind you, “transparency” is vital to uphold your reputation with your client.

A transparent agency will tell you what to expect and at what time.

  • How many quality links per month?
  • What websites will the links be placed on?
  • How much for a quality link?

If an agency explicitly provides answers to the above questions, they are probably a scam. Don’t outsource your link building needs to them.

Work with an agency that gives you peace of mind with a well-defined process and clearly-stated action plan.

SERPreach Is The Agency You Seek!

At SERPreach, we maintain a competitive selection process for our link builders. In other words, we only work with the top link builders.

More importantly, our link building is straightforward and flexible. We offer varied packages for different budgets.

We can help improve your SEO results with personalized link building solutions – regardless of your niche.

Contact us now and get a response within hours!