What are SEO best practices which can help you in your website’s organic reach? There are thousands out there, but few are must ones. And you can find them below.
What Are SEO Best Practices?
SEO best practices are a set of tasks designed to help enhance a website’s search engine rankings. On-site optimization, keyword research, and creating backlinks to a site are all common search engine optimization best practices.
In fact, just 63% of Google searchers click on anything on the second page of results. That is why ranking on the first page of Google is so important.
By adhering to SEO best practices, you can put your best foot forward.
With that, these are the SEO best practices you should be aware of.
SEO Best Practices For You
Want to know what are SEO best practices you should follow to make your website boom? Just hold tight and read till the end.
Make Use Of HTTPs
HTTPS secures your website’s pages by encrypting data transmitted between the visitor and the server. Since 2014, it has been a Google ranking element.
Check the loading bar in your browser to see whether your site is already utilizing HTTPS.
If you see a lock icon before the URL, you’re set to go.
Otherwise, you must install an SSL certificate.
The good news is that switching to HTTPS is only necessary once. Once deployed, every page on your site, including future ones, should be secure.
Include Your Primary Keyword Early In Your Content
It goes without saying that you should use your keyword a few times on your website.
However, you may be unaware that the position of your keyword also matters.
You should specifically include your major keyword at least once at the top of your page.
What is the significance of this?
Google emphasizes terms at the top of a page.
For example, this page on my site is geared around “mobile SEO”.
A meta description is a meta tag that is used to describe the content of a page.
It is frequently featured in the SERP below the title and URL of your page.
Meta descriptions should typically enlighten and interest readers by providing a brief, relevant overview of the page’s content.
Meta descriptions are often truncated by Google to 155-160 characters.
As a result, make sure your summary is precise and concise.
Here are some best practices for meta descriptions to follow:
- Create a distinct meta description for each page.
- Make use of action-oriented copy.
- Include your desired keyword.
- Comply with search intent
Images are extremely important in boosting a visitor’s user experience.
Images, when used correctly, may help your site’s overall SEO and increase organic traffic.
Here are four methods for optimizing your images:
- Select the most appropriate file format.
- Compress the images.
- Provide Alt-Text for images.
- Lazy-load your images.
Target A Topic With ‘Search Traffic Potential’
Keyword research is an essential part of SEO. It’s pointless to spend time, effort, and money attempting to rank for keywords that no one searches for.
Let’s assume you sell software lessons. Because there is no search traffic for a keyword like “how do I make the font larger in coffee cup HTML editor,” targeting it makes no search volume.…
…. and the highest-ranking page receives no organic traffic:
However, while search volume is a good predictor of traffic potential for this phrase, it may be deceptive.
Consider the following two keywords:
The former has a greater monthly search traffic, but the top-ranking result only receives an estimated 65 organic US visits per month…
against 191 visits to the website in first place for the lower volume keyword:
This is due to the fact that the page ranking for the lower volume keyword is part of a larger topic and receives traffic from other keywords.
In other words, a coffee cup lesson is more popular than a review.
So, while search volume is a fantastic approach to filter for keyword ideas, always verify predicted traffic to the sites that rank to obtain a more accurate picture of genuine search traffic potential.
Build an Internal Linking Structure
Internal links are vital since they help your website develop an information hierarchy. And assist Google in comprehending the material on your website.
Internal links, when utilized correctly, have the potential to improve your results.
Internal links from top-ranking pages on your site to sites that need a boost are SEO-best practices.
In general, this entails connecting existing (highly performing) sites to new ones. Older pages have more authority.
It’s a convenient way to employ internal links without having to study every page on your website.
Having said that, you should still keep an eye out for internal linking issues. They might be harmful to your SEO.
Optimize Your URLs for Search Engines
A proper URL structure informs visitors and search engines about the content of the destination page.
Consider arranging your material in such a way that URLs are built logically. And in the most human-friendly way possible.
Keeping this in mind, here’s how to get started creating well-structured URLs:
Use short URLs: According to Backlinko research, small URLs beat long URLs in SERPs.
Include your desired keyword: To improve your chances of appearing higher in search results, always include your goal keywords in the URL.
If required, include categories or subfolders: If you sell things, for example, you may have a “store” subcategory. This assists both visitors and search engines in navigating your website.
Create Detailed Content
We previously said that search volume isn’t necessarily a strong indication of organic traffic potential because many pages receive traffic from long-tail searches.
For example, this website ranks first for “best laptop brands”…
However, it ranks in the top ten for over 300 other keywords, including “best computer brands” and “is Lenovo a decent brand”:
This is not unusual.
How can you improve your ranking for additional queries? Make your material more comprehensive.
It’s important to note that this isn’t about content length but about covering relevant subtopics that people are also looking for. It is mostly applicable to informational SEO material such as blog articles, but it may also benefit other forms of content.
Never Assume It Is Enough
The key to SEO success is to monitor data and performance. Don’t imagine you’re employing the best keywords and expect to rank first.
Following trends, assessing competition, and making changes all contribute to Internet success. Always tailor your plan to the times. Some of the finest SEO techniques simply include paying attention to outcomes.